Patronage frustrates many people, especially Westerners. Why is patronage so frustrating? Fundamental cultural differences between patronage and Western economics create an inevitable cultural clash. Each cultural system is like a rulebook for playing a board game. Each player assumes others will …

$$ Infographic: 7 Differences in Global Cultures Read more »

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For the upcoming Patronage Symposium we developed this document “Patronage—A Quick Definitions Sheet.” Since “What exactly is patronage?” was a common question that people asked in the patronage survey, I figured this resource would be worth sharing more broadly.  Introduction This …

“Patronage”: A Quick Definition Read more »

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There are many models that explain how global cultures differ. They all simplify reality in different ways. This post shows how the guilt-shame-fear paradigm compares to other well-known cultural models. 1. Hofstede’s 6 Dimensions An organizational anthropologist named Geert Hoftstede …

Guilt-Shame-Fear & Other Cultural Models Read more »

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When I wrote The 3D Gospel and developed www.TheCultureTest.com in 2014, I thought that the concept of guilt/shame/fear cultures was unique to Christian missiology. But recently, I encountered a very similar cultural model by a secular psychologist. Richard Shweder is a …

Guilt, Shame, and Fear in Secular Research Read more »

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Guilt-innocence cultures are W.E.I.R.D.—Western, Education, Industrialized, Rich, and Democratic.In 2010, three cultural psychologists published an article titled “The Weirdest People in the World?” The authors explain that most psychological research in conducted on a small, unrepresentative subset of human population—W.E.I.R.D people.The …

Guilt-Innocence Cultures are WEIRD Read more »

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We all judge other people cultures according to our own cultural values. This is fine when two people share the same culture. But when people from two different cultures interact, using your own culture to judge others can be disastrous. The cultures …

INFOGRAPHIC: How Cultures Clash Read more »

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For people to understand, you must speak their language. Obvious, huh?But most Westerners ignore this basic rule of communication in their cross-cultural relationships. To meaningfully communicate love and honor to people, we must use the cultural “grammar” of honor-shame in …

6 Keys for Relationships in Honor-Shame Cultures Read more »

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Patricia Toland (Ph.D. in Intercultural Studies, Biola University) has served in Africa and Latin America since 1990 mobilizing the Latino church and training Latino Missionaries. She also lectures, trains, and ministers internationally to missionaries on the field and in universities. …

Honor & Patronage Among Church Leaders Read more »

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The Iraq War has cost America 3 trillion dollars, claimed over 100,000 lives, and helped create ISIS. So, what triggered this spectacular catastrophe? Many factors caused the Iraq War, but the precipitating cause seems to be the West’s inability to grasp the …

The Iraq War & ISIS began with a Cultural Miscue Read more »

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Rich (B.Th) has worked in the Arab world for 6 years and is researching patronage in Arabic language, culture and theology.Arabs look to community leaders to help them, including managers, fathers, businessmen, celebrities and teachers. My university students expected me to …

5 Lessons I Learned From Being a Terrible Patron Read more »

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Martin Munyao (Th.M., Daystar Academy of Nairobi) was a pastor and theology teacher in Kenya. He is earning his Ph.D. at Concordia Theological Seminary.How did God use Israel’s cultural dynamics of honor-shame to reveal himself? As an example, we take the …

Honor & Shame in God’s Revelation (1 Kgs 22) Read more »

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