Honor-Shame and Relativism: What Evangelicals Don’t Get about Donald Trump

Guest Dr. Stan Nussbaum is an independent mission coach, researcher, and author. His latest project is SYNC.

No culture is pure honor-shame, pure guilt-forgiveness, or pure power-fear. All are mixes and all change over time. American culture is a guilt-forgiveness culture in the process of drifting toward honor-shame.

American evangelicals typically perceive the cultural change as a drift into godless relativism, promoted by the political left. They therefore lean to the political right, intending to stand for absolute truth and to keep guilt-forgiveness as the dominant pattern in our culture. They welcome Trump’s position on abortion and gay rights, which seems to value God’s absolutes in Scripture.

They do not realize that Donald Trump has a much more accurate intuitive sense about the culture’s drift than they do. He sees that it is too late to fight this cultural tidal wave of honor-shame thinking, and he is surfing it like he was born to take advantage of it. He lives, campaigns, and leads as if America already is an honor-shame culture.

Consider the list of ten honor-shame characteristics (from Mischke’s Global Gospel), and how Trump manifests each one.

Love of honor

  • The driving force in his own psyche (not money or power, which are only means to his goal—honor)
  • The force he has correctly sensed in his political base—the people who feel ignored and shamed by the liberal media and the Washington establishment
  • “Make America Great Again” is an honor slogan

Two sources of honor   

  • “Achieved honor”—winning the 2016 election against all odds, notoriety as an entrepreneur, TV success, trophy wife, Florida mansion
  • “Ascribed honor”—scolding a reporter, “You are a lightweight. Don’t ever talk to the President of the United States that way.”

Image of limited good

  • Everything is win-lose in his world, so “wise” tactics must promote polarization not collaboration, sharing, or negotiation
  • “America First” is a competitive slogan; multi-national deals are highly suspect; other NATO countries have to “pay their share”

Challenge & riposte

  • The barrage of court challenges to the election, plus the January 6th rally calling loyalists to challenge the legal process of making the election results official
  • His tweets were challenges and his opponents did not have enough followers on Twitter to make an effective riposte
  • Constant quick interruptions (ripostes) in first Biden debate

Concept of face

  • To lose an election is to lose face, which is not acceptable
  • Saving face and snubbing the new president by not attending the inauguration
  • Name-calling and ridicule to reduce the “face” of any opponent, such as, “Lock her up!”
  • Never apologizing and never laughing at himself

Body language

  • Facial expressions of contempt and disdain
  • Applauding the crowd that is applauding him  


  • Unquestioning loyalty of his political base because he honors them without questioning their beliefs (even QAnon and white supremacists)
  • Vicious attacks on any staff members who cross him; pardons for some who broke the law to remain loyal
  • Hinting to Supreme Court justices that they should “have courage” to do what is “right,” which is to repay your patron by favoring his election lawsuit


  • Putting his name on buildings
  • Regarding his name as his most valuable financial asset
  • Putting family members in his inner circle of power holders, advisers, and agents


  • The Wall needed to keep America pure from invasion by outsiders
  • “Purity” is group purity defined by loyalty to the group leader; it has nothing to do with moral purity

Honor-status reversal

  • Refusal to accept the election results, which reverse him from a political winner to a political loser
  • Dropping all other issues such as COVID, budget, and transition in order to promote dozens of lawsuits, raise money for his defense fund, and rally his loyalists in Congress

Donald Trump epitomizes the honor-shame approach to life. All we have to do is ask, “WWTD” (What Would Trump Do) and we understand how honor-shame works. If he were wrong about the cultural shift, he would not have had the successes he has had, climaxing in the 2016 election.

Are we then to resign to the shift toward relativism in our culture? Is there no godly hope for America any more if honor-shame dominates the political right just as much as the left?

There is hope, and we will discover it as soon as we stop equating honor-shame thinking with relativism and equating guilt-forgiveness thinking with godliness. As Scripture clearly shows, either cultural pattern can be godly or ungodly, depending how cultural insiders factor God into the pattern.

The current shift to honor-shame is dangerous because all we see in front of us is two ungodly versions of it, a leftist version and a Trump version. The biblical way to handle this is not to dig in our heels against the shift, trying to pull the culture back toward guilt-forgiveness. The solution is to discover in the Bible the godly version of honor-shame.

If we continue to assume that sinners need to be converted from an honor-shame outlook to a guilt-forgiveness outlook in order to convert from ungodly to godly, we muffle the gospel. We make the gospel look like a cultural throwback to the guilt-forgiveness framework of the 1950s. We make the same ethnocentric mistake that missionaries have made in other cultures for centuries, assuming that our cultural perspective is the only “right” one and that sinners in another culture must adopt it before they can comprehend and welcome the gospel.

The alternative is to do in our own culture what missionaries are learning to do elsewhere—contextualize. We look at the Bible again, discover what God put into the biblical story to connect with people of a different cultural perspective (such as honor-shame), and help them see Christ from that biblical angle instead of from the guilt-forgiveness angle that our churches prefer.

Unfortunately, the price we must pay to contextualize is very high. We have to accept what Trump knows is true—the culture has already shifted to honor-shame. That means that we are no longer the cultural owners who can treat honor-shame people as invaders or trespassers. We are the foreigners who have to learn the language of the local people.

Of course, that does not mean we become like them in their relativism, but we learn how to express the absolute truth of Jesus in honor-shame language. If we manage that, we could be a step ahead of the culture, welcoming it to an honor-shame future where Christ already is present.


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4 Comments on “Honor-Shame and Relativism: What Evangelicals Don’t Get about Donald Trump

  1. Dear Stan,
    Thank you for this analysis. I agree with you that we muffle the gospel if we try to persuade people with an honor-shame outlook to adopt a guilt-forgiveness outlook. This would do nothing to get at the heart of the matter, which is that when we yield to Christ we die to self.

    The “civil Christianity” of conservative extremists demands rights (something Jesus calls us to lay down) and exalts liberty (which Jesus says we must voluntarily release for the sake of the common good.) The crisis of evangelical faith in the US is that it is not based upon the Biblical message that Jesus preached.

    May your Sync narratives help us to reassess what we as American Evangelicals believe, and how we share those beliefs with others.

  2. Well, this really made me sit back and think! Thank you for sharing. I really appreciate the honorshame.com posts. My mind/perspectives are continually expanded.

  3. It is clear that the ‘left’s move towards group identity and virtue signaling/cancelling is a shift towards emphasizing honor-shame. An interesting take on DT doing the same, but in an hyper-alpha male mode. We need to promulgate a biblical notion of honor which acknowledges both strength and humility.

  4. Wow! Thanks! Good meat here. I’ve been trying to understand how so many evangelicals could continue to follow DT no matter what he does, or what ungodly stuff comes out about him. THIS suddenly makes sense. Great. Shows how we keep “…slouching toward Gomorrah” (Thanks Mr. Bork!)

    My missiology/anthropology background has been applying honor/shame to my 3rd-world friends–and suddenly you show me how it applies to me and my neighbors! I’m grateful.

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